ProMediaTech 2024 Festival at Crocus Expo

The International Festival of Promotion and Advertising Technologies took place in January

In 2024, ProMediaTech, which has been gathering notable representatives of the advertising market for 15 years, was attended by more than 5,000 guests. At the festival, 200 Russian and foreign companies from different areas of business promotion presented their goods and services, including. The large-scale exposition unfolded on an area of more than 8,000 square meters and divided into five main categories:

• Event - event organizers, venue representatives, construction manufacturers and technology companies. 
• Retail - manufacturers of retail furniture, accessories and equipment, designers and decorators of stores, as well as companies engaged in branding, management and service maintenance of stores.
• Promo - advertising and production and BLT companies, manufacturers of POS and POP materials, designers, decorators and florists, suppliers of multimedia, plasma, LED, interactive audio equipment.
• Digital marketing - representatives of the Internet marketing and advertising market, suppliers of storage systems, services in the field of the Internet of Things and e-commerce.
• Expo - companies providing exhibition stand design and construction services, suppliers of construction equipment and mobile structures, as well as exhibition services and technologies.

In the latter category, one of the most notable stands was the exposition of G-GROUP.

In addition to the exhibition part, ProMediaTech 2024 featured an extensive business program. Throughout the festival, industry experts discussed a number of topical topics in the areas of retail, exhibition construction, promotion and event organization.